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Our Story

Hi! I'm Brittany, the founder of Little Fans Loungewear, but more importantly, I'm a mom to two little ones who inspired everything you're about to see.

Little Fans started when I was pregnant with my oldest. I was so excited to dress him for game day, but I kept running into the same problem. Everything I found was covered in logos, made from fabrics I didn't love, or just wasn't my style. I wanted something that felt nostalgic, incredibly soft, and something I'd actually want to save long after my babies had outgrown it.

When I couldn't find it, I decided to create it.

As children's fashion has shifted toward soft, neutral palettes, I found myself wanting to create something different. I believe childhood is meant to be lived in color, and I hope every Little Fans piece encourages kids to embrace who they are with confidence and never be afraid to stand out.

Around the same time, I had left my corporate career and was dreaming of building a life where I could stay home with my babies while creating something meaningful. I had no idea that one little idea would grow into what Little Fans is today.

What started with one collection inspired by my hometown of Buffalo has now grown to 18 teams, with more on the way.

The funny thing is, this brand has grown right alongside my kids. They're now 4 and 2, and they have a say in almost everything. As they've gotten older, my designs have changed with them. I pay attention to what they love, what they actually want to wear, and what makes them feel comfortable enough to play, cuddle, and just be kids.

They've shaped this brand more than they'll probably ever realize.

Little Fans is still a family business, and every order truly means the world to us. When you shop here, you're supporting a mom who wears every hat, from designing each collection and answering emails to packing your order and celebrating every new launch.

My hope has always been that these pieces become more than game day outfits. I hope they're the outfits your little one wears to their first tailgate, their first football Sunday with Grandpa, or the tracksuits they insist on wearing every game day because they're convinced they're the team's good luck charm.

One day they'll outgrow these little outfits, but I hope the memories stay with you forever.

Thank you for being here, for supporting this dream, and for letting Little Fans become a small part of your family's traditions.

From my family to yours,